“Content is fire, social media is gasoline.”
Benefits of Social Media Marketing
Social Media Marketing is the marketing method that uses different Social Media Platforms like Facebook, LinkedIn, Twitter, Pinterest to spread awareness about the brand and to create connection with audience. Connecting to audiences through Social Media has its own advantages.
Research says that about 71% of people with internet connection use social media. American users spends almost 2.7 hour in an average per day on Social Media.
Better Online Exposure
As technology is advancing and internet is becoming more powerful, more people are using Social Media Platforms. Having your business on platforms like Facebook, Instagram, Twitter will help your audience to find you more easily. With modern effective content, it has become more convenient to engage your customers.
Specific Audience Targeting
Social Media gives flexibility to marketers to reach out to specific targeted customers. No matter how valuable your content is or how much money you are putting in advertisement, it will not generate any conversion. So, It is very important to target the right set of audiences.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With robust marketing strategy you can boost your brand awareness.
Right marketing strategy can help you to enhance customer trust. Social Media can be platform where you can share your brand story, brand ethics, entertain customers’ query and connect to your customer.
Multiple Marketing Options
Marketing on Social Media gives you tonnes of options where you actually want to reach out to customers. For different purpose, different Social Medias can be used. Apart from Facebook, Instagram, Twitter, there are LinkedIn, Pinterest, WhatsApp, Snapchat and many more.
Marketing on Social Media cost relatively cheaper than adverstising on any other platforms. Using Social Media you can reach to maximum number of customers without any useless expense.
Social Media Marketing Platforms:
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In the history of modern astronomy, there is probably no one greater leap forward.